I

Isobel

Robertson

ready-creations.wixsite.com/portfolio

I have created a series of products that can be situated in a niche market - yet still appeal to a broad range of customers.

Calculated Impulse is pattern generation and application onto products or gifts for the creative consumer. Complex designs with a simple purpose.

Each design follows a process that can be completely unpredictable, yet still creates a precise outcome. Starting with a basic idea that can transform into anything, the products are generated from letting the mind wander while drawing from period art styles, colour and the use of symmetry. I have created a series of products that can be situated in a niche market - yet still appeal to a broad range of customers. At first glance I hope the consumer will see it is perfect for the person they have in mind (or themselves) resulting in a ‘calculated impulse’ buy.