P

Keywords:

Product

Branding

Identity


Keywords:

Product

Branding

Identity


 

Phoebe

Barnard

 

Stitch 'N' Sew 

The brand strives for gender equality and encourages young people to be introduced to a self-expressive hobby.

My purpose behind Stitch ‘N’ Sew was to explore a brand identity for a small business wishing to introduce young men and women into embroidery as a hobby by selling embroidered patches, shirts and embroidery kits that allow them to learn how to sew. I wanted the brand to invite men into embroidery and exclude the sexist history behind the craft, traditionally known as a woman’s hobby. The brand strives for gender equality and encourages young people to be introduced to a self-expressive hobby.

Bee shirt
kit

Selected Works

Annie HolmesProject type

Maeve ShumackProject type

Emily TurnerProject type

Niklas GaalProject type

Jared BeamanProject type

Ruby KohlProject type

Isobel RobertsonProject type

Amy DeamerProject type

Phoebe BarnardProject type

Lachlan MathesonProject type

Alyssa DunnProject type

Sarah KiernanProject type

Nathan SzmynecProject type

Laura McNeilProject type

Jemma PorterProject type

Courtney KriisProject type

Sophie BrownProject type

Louise DashProject type

Nathan James TeeProject type

Georgia ThomsonProject type

Ellen SchmakeitProject type

Archy ObradovicPublication

Hannah CurleyProject type

Elise LewerenzProject type

Elise BrownProject type

Giselle FutterProject type

Bronte McKellProject type

Daniel CooperProject type

Courtney MathewsProject type

Simwenge HamisiProject type

Dana SummerfieldProject type

Qian RenProject type

Tegan RileyProject type

Jasmine CraciunProject type

Hannah InwoodProject type

Kasi-Ann RileyProject type

Jaimie DaviesProject type

Holly Ashhurst-SmithProject type

Sarah JacksonProject type

Cameron MasonProject type

Jassmin MihellProject type

Sofi AyazProject type

Maddison LincolnProject type

Kate PowellProject type

Jessica LashlieProject type

Billie BullProject type

Melissa BellProject type

Reid McManusProject type

Rebecca O’DonoghueProject type

Amanda RooneyProject type

Amy LewisProject type

Brayden Duignan-TeysProject type

Bradley ElleryProject type