πŸ“·Β @sophiedidthis




There are few industries that combine visual creativity and smartassery the way design does – and that’s what I love about it. For me, designs with personality are those that truly stand out. In my work, I aim to create clean, clever, and
memorable designs – while allowing my own personality to shine through.


Who inspires you as a designer?

I was always inspired by clever ad campaigns, particularly in print media, and marvelled at the creativity of those responsible for them. I believe the most successful designs work on multiple levels, especially those with an underlying humorous note. A dream of mine is to work with Chris Doyle
and Co. A Sydney-based design studio who are behind the incredibly appealing Spotify campaigns.


Describe your creative process in one sentence.

Improvise, adapt, overcome.


What are your go-to fonts?

Serif: Georgia
Sans Serif: Sofia Pro

*Please note type choices are liable to change at any time and without notice.